In the digital world today, distractions abound, especially when it comes to online shopping. It isn’t uncommon for consumers to abandon their carts because of being interrupted by an errand they needed to run, an email they forgot to send, etc. If you want to succeed in your entrepreneurial venture, you must catch the attention of your target audience from the outset instead of trying to fight the reality of their busy lifestyles. And you can do it through eCommerce web design.
You’ll need to consider customization, cost, management, functionality, and flexibility if you’re looking to revamp or create your online domain. With the use of eCommerce themes, you’ll have the solutions that will enable you to offer the best experience to users, keep them engaged in your business, and drive your conversions.
What are eCommerce themes?
In a nutshell, these are pre-built designs that online stores use to serve as the user interface. Because they eliminate the high costs associated with web development, they’re becoming an increasingly popular option amongst many eCommerce enterprises. However, not all templates are built similarly. So before you commit to a specific design, consider the following elements:
Speed and responsiveness
Web page functionality
Automatically updating cart
Mobile optimization
Customizable options.
Consumer support
Price
Overall design.
Themes to consider for your eCommerce web design
Merchants can access many different themes – both premium and free. While the staggering selection of options will guarantee that there will be one that will suit your eCommerce venture, the sheer number can make it overwhelming to make a choice. And in the interest of helping you find what you need, we’ve narrowed down the best themes you should consider below.
Cornerstone
As one of BigCommerce’s most preferred themes, Cornerstone is what many usually start with. It comes in bold, warm, and light variations and is optimized primarily for large catalogs, discounts and sales, and mobile devices like tablets. With a fully responsive design that boasts several features like search filtering, a customizable selector for products, cart recommended items, and multiple payment methods, to name a few, it’s a theme that should be considered.
Vault
Despite being a free theme, Vault comes with advanced design capabilities, such as flexibility in incorporating text banners and imagery to the Web page without the need to code. It’s an excellent choice for those who need sizable menus that can cover large and small catalogs alike without compromising its sleek design. With the three variations it offers merchants (natural, bright, and cool), it’s an option well-worth considering.
Scales
Scales can be easily scaled (no pun intended) to the needs of your eCommerce business, as they are equipped with an innovative design. It embodies the equilibrium of design and functionality to attract, engage, and convert users. It particularly works well with brands that are as ambitious as they are bespoke. It’s also optimized for a wide range of different devices, from mobile to desktop, meaning that you’ll be able to reach out to more users.
Fortune
A theme that is a perfect option for eCommerce stores that offer small and medium-sized catalogs, Fortune has four different styles: highlight, contrast, bright, and minimal. Its simplicity makes it an engaging theme that can attract prospective customers and encourage sales. Best of all, it’s free. You won’t have to spend anything on it besides a bit of your time.
Conclusion
The rising popularity of pre-built themes amongst eCommerce businesses isn’t surprising. After all, not only does it do away with the time of developing the design of a website, but it’s also more cost-effective. So make sure that you try out some of the themes above first.